Discovery and goals
A proper conversation about your business, your customers and what the website needs to achieve. We look at competitors and at what's working, or not, on your current site.
Web design
We design websites that explain what you do in seconds, look sharp on every screen and make getting in touch the obvious next step. No templates dressed up as bespoke, and no guesswork.


01Why design matters
Someone lands on your site from Google or a link a friend sent. They give it a few seconds. In that time they're trying to answer three questions: what do you do, is it for someone like me, and what do I do next?
If the answers aren't obvious, they leave, and you never know they were there. That's why we treat web design as a business problem first and a visual one second. The colours and typefaces matter, but only once the structure, the message and the route to an enquiry are right.
For Newport businesses competing with bigger names online, this is often where the real advantage is. A clear, honest, well-organised site can outperform a flashier one that leaves people guessing.
See how we approach it02What's included
Our web design service covers the thinking as well as the visuals. Here's what you can expect from a typical project, scaled to the size of your site.
A proper conversation about your business, your customers and what the website needs to achieve. We look at competitors and at what's working, or not, on your current site.
Which pages you need, what each one is for, and the routes people take from landing on the site to picking up the phone or filling in a form.
Simple layouts that settle what goes where before anyone argues about colours.
Help shaping your words, or full copywriting if you'd rather hand it over.
Layouts, type, colour and imagery that suit your brand and your audience.
Try the key pages on your own phone and laptop before a line of code is written.
Readable text, sensible contrast and layouts that work with a keyboard and screen readers.
Designs prepared for a smooth build, whether we develop the site or work with your developer. See our website development service.
03How a design project runs
We work in stages so you can see the thinking, give feedback early and avoid expensive changes late on.

We talk to you, look at your market and your current analytics if you have them, and agree what success looks like.
A sitemap and page-by-page plan, so everyone agrees on what the site needs to say before we design how it looks.
Plain layouts for the homepage and main service pages, focusing on hierarchy and calls to action.
Full visual designs for mobile and desktop, linked into a prototype you can click through and share with colleagues.
We work through your feedback together, then prepare everything for a smooth build.
04Is it right for you?

Studio concept for a fictional business
05Design and search
Good design and good SEO pull in the same direction. Clear headings, fast pages, a sensible structure and content that answers real questions all help visitors and search engines alike.
When someone searches for a service in Newport, Google wants to show them a page that's relevant, quick and easy to use on a phone. We design with that in mind from the start, rather than bolting it on afterwards.
06Web design FAQs
Our main FAQs page covers costs, timings, hosting and more.
Read all FAQsDesign is deciding what goes where and why: the structure, the layout, the words, the look and how people move from one page to the next. Development is building it so it works, loads quickly and can be edited. We do both, but they're separate stages, and it's worth signing off the design before a single line of code is written.
No. It helps to have a rough idea of what you want to say, but we usually plan the content together during the structure stage. If writing isn't your thing, we can write it for you or turn your notes into something that reads well.
Yes. We design for small screens first, then scale up to tablets and desktops. Every key page is designed for mobile, not just squashed down from the desktop version, and we test on real phones before launch.
Of course. If you already have brand guidelines, we'll work within them. If your branding is a logo and not much else, we'll build out the colours, type and image style around it so the website feels consistent.
We agree the number of feedback rounds in the proposal so everyone knows where they stand. In practice, because we plan the structure and share wireframes before any visual design, big changes late in the day are rare.
Related services
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